My Story

Hey Rad Grrrl

I’ve loved graphic tees since I was a kid. But as an adult, I couldn't find ones that spoke to my interests. That's why I started SmashGrrrl.

As a professional boat captain and lover of all things adventure, I see so many women defying outdated social norms — pursuing their interests for the expression of who they are. Yet so many graphics for us are still either sexualized or about proving ourselves (think "Ride Like a Girl" or "Try to Keep Up Boys").


I began SmashGrrrl to create gear that matches the grit, boldness, and authentic energy of the women who inspire me — climbers, dirt bikers, sailors, scientists, skaters, makers and more.

What began as filling a gap in cool graphics for women has become something bigger: a means of building connection, inspiration, and shared identity among women participating in these traditionally male-dominated fields of work and play.

It's also become a way to normalize our interest and presence in these fields, and let others know just how many of us are here.

And the more we're seen, the more other women and girls know it's possible for them, too.

So, for every woman and girl showing up as her full, gritty, glorious self and letting others know we're here — keep smashing! Let's keep this movement strong.

🖤 Michelle

Some women are just born with fire in their souls